Blue Orange

Leisure • Mixed Use

The reconstruction and re-conceptualisation of the entire BLUE ORANGE Resort in Prague 9 – Letňany gave us the opportunity to design a new visual identity, from the logo design to the implementation of the wayfinding system for the whole complex, including the installation of a 3D logo on the building’s facade. Within the new visual style, we developed a website showcasing all of the resort’s services. Our concept also included the design and execution of outdoor advertising surfaces. Closely linked to this was our collaboration on the new visual identity for the bistro and bar THE ONE.

2021 - 2023

Duration

No. of units

Total Floor Area

Services
in project
Marketing Consulting
Strategy
Creative Idea
Key Visual
Brand Identity
Visual Identity
Logo
Art Direction
Copywriting
POS Material
Giveaways
Website / Digital
Outdoor Campaign
Print Campaign
Social Media / Content Management
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