When White Star invited us to create a new identity for the office building, we couldn’t help but notice the building’s distinctive architectural feature of massive columns when we first saw the place. We used this motif as inspiration for the basis of the visual identity. The naming, color scheme, graphics, typography, everything is intertwined in the distinctive style of the building’s modern identity. We followed up by creating a modern web presence with a 360 tour of the surrounding area and a sample floor layout. We also produced a video for the website that showcases the building and its immediate surroundings.