We designed the presentation of the Letnian apartment building as "various life stories under one roof". The protagonists of the target group play out the communication of the residential project live on the background of their different lifestyles, needs and hobbies. The informal campaign is combined with a trailer for the BYX flexible financing programme, which can be used to obtain an apartment in this house on favourable terms. We have prepared a website with all the key information about the apartment building for potential buyers. It serves not only as a practical guide, but also as an important sales tool. A coherent price list clearly compares two financing options.