The sophisticated renovation of the original First-Republic villa was accompanied by an equally thoughtful and refined marketing presentation of the residence. An elegant logo and visuals inspired by elements of the original architecture appeared across all printed materials, enhanced by large-format embossing with metallic foil. This was followed by the creation of a simple yet highly impactful website and the execution of an online campaign. The visualisations, brochures, and individual apartment cards were also highly elaborate. The architectural concept of this exceptional housing project was shaped, among others, by the studio of Eva Jiřičná and Petr Vágner.